With what’d they brew BBNaija?
Season Four edition of reality television show, Big Brother Nigeria (BBNaija), came to a sweltering climax early last week with Mercy Eke topping the pack of 26 housemates at the starting line when the house opened 99 days earlier. The 26-year-old, who made history as the first female winner of the show, edged out four other finalists to net the N30million cash award and other prizes totalling N30million more. Show host, Ebuka Obi-Uchendu, said viewers thumbed in more than 250million votes during the season, of which the final week of the show alone harvested over 50million votes. Subsequent reports estimated that BBNaija voters must have doled out a cumulative N7.2billion on their participation, considering that it cost 30 naira to cast a vote. The viewership size commanded by the show was another factor. Even though this country yet lacks capacity for instant measurement with statistical accuracy of viewership numbers attracted by an item on television, there i...